Josselin Office De TourismeJosselin Office De Tourisme
©Emmanuel Berthier
Destination d'excellence label Ploërmel Communauté Tourist Office

Destination d’excellence label

The Destination d’excellence label, created by the French Ministry of Tourism, recognizes the efforts of the tourism industry, particularly tourist offices, to continually improve the quality of their services. To better meet visitors’ expectations and improve the services offered to socio-professional partners, the community and the general public, many tourist offices have implemented a label that complies with standards and benchmarks. That’s why Ploërmel Communauté’s tourist office has embarked on the labeling process in 2022, and hopes to obtain its classification in 2025 after three years of intense preparation.

Destination Excellence labelDestination Excellence label
©Destination Excellence label

A guarantee of quality

The Destination d’excellence label, set up by the French government through the Direction Générale des Entreprises, aims to improve the quality of tourist services in France.

It provides establishments such as hotels, campsites and tourist offices with specific guidelines for optimizing their services and ensuring secure management. With its focus on customer satisfaction, this mark is a guarantee for visitors, professionals and local authorities alike.

The Tourist Office has a number of objectives:

  • maintain a constant quest for organizational excellence,
  • increase the visibility and credibility of its services,
  • contribute to local tourism development by satisfying the public and generating economic spin-offs.

To achieve these objectives, a Quality Manager oversees the quality approach, working in collaboration with a team of referents in each Tourist Office department.

Our commitments

At the Tourist Office, we are committed to providing you with the best possible welcome. Currently in the process of obtaining the Destination d’excellence label, we are committed to guaranteeing you :

  • A warm welcome
  • Attentive staff
  • Foreign language skills (English / Spanish)
  • Personalized services
  • Clear, precise information
  • Discovery of a destination
  • Your opinions taken into account

Ploërmel Communauté, through its tourist offices, contributes to the development of the region and local economic spin-offs: facilities, coordination of tourism players, promotion, etc.

  • Drawing up a tourism development strategy
  • Mutual actions with partners: Destination Brocéliande, Agence de développement Touristique du Morbihan, Comité Régional du Tourisme de Bretagne, Office de Tourisme de Bretagne…
  • Coordination of tourism players
  • Advice and support for partners and project developers

Preparing for classification

In order to qualify its work and services, the Ploërmel Communauté Tourist Office is currently involved in :

– Preparing its application to obtain category II classification;

– the Destination d’excellence label, with support from OTB. It will take almost 3 years to prepare the application and obtain the label. The Destination d’excellence label is awarded by the Direction Générale des Entreprises (DGE) for a period of five years, with the organization of a mystery visit during the period managed by the Relais Territorial. This mark selects and unites under a single symbol the quality initiatives undertaken to ensure your satisfaction in accommodation, catering, cafés and brasseries, seasonal rental agencies and tourist offices.

Close